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What is the NHL doing to conserve water? July 1, 2011

Posted by WaterWise Consulting in Uncategorized, Water & Business, water conservation, Water Pollution, Water/Energy Connection.
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800,000 Gallons can either grow you one acre of cotton, brew 500 barrels of beer, or supply enough water to support seven NHL playoff games. Since this is such a large amount of water, the NHL wants to reduce their demand on water supplies. The NHL Green is the National Hockey League’s sustainability initiative. This initiative is working together with the Bonneville Environmental Foundation for the NHL Water Restoration Project
The Bonneville Environmental Foundation wants to reduce water usage in the Pacific Northwest and is currently looking to expand to include states such as Washington, California, Colorado, and New Mexico. This organization aims to conserve water by encouraging water certificates. Each of these certificates is “worth” 1,000 gallons of water, and has it’s own serial number. Each certificate is then sold to individuals and businesses for one dollar. The money is then spent to encourage consumers to reduce their water use. The NHL recently incorporated use of these water certificates for their 2011 Stanley Cup Finals, which is the first “water neutral” series in the history of the NHL.
This new program will be used to restore almost one million gallons of water to the Deschutes River, located between Bend, Oregon and Lake Billy Chinook. This is a world-class destination for various sportsmen and tourists. Unfortunately for the aquatic organisms as well as potential recreationalists, a significant volume of the water that would flow down the Deschutes River is diverted for “commercial” and “economic” use. As a result of the excess withdrawals, there has been a significant decrease in water quality as well as the health of aquatic organisms.
The NHL is proud to be the first major sports entity to participate in the Bonneville Environmental Foundation’s certificate program, as well as the first such organization to make a large push towards water conservation and sustainability. Many players in the NHL began playing hockey on ice ponds, so they feel the need to promote environmental sustainability or the future generations will only read about ice ponds in books, and hear about them in stories from their parents.
Brian O’Neill
boneill@waterwise-consulting.com

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